It’s bad enough that this book was sitting on the desk belonging to CEO of a start up tech company (with no viable prototype to date) who appears vastly under-qualified for his job. It’s entirely worse that the name of the book won’t fit into a tweet by TWENTY THREE CHARACTERS.
Just goes to show that it doesn’t take charisma, intelligence, or courage to start a tech firm. Just friends/golf buddies with money and the unabashed use of ridiculous management buzzwords.




